In every aspect of our visioning, design, construction and operations, we endeavor to create a unique hospitality focused experience for our residents and guests.
Before pen is put to paper we assemble our creative, construction and operations teams to collaborate during an intensive 2 day visioning session called “Canvas”. Just like it sounds we start with a blank canvas but instead of drawing renderings of buildings or floorplans we dive into the “why” behind what will make our next community superior to its competitors and more importantly an experience beyond all others for our residents. When we achieve this, we also achieve excellent returns for our investors.
We don’t pull a used set of plans off a shelf. Each community is distinctive and must fit within the location and the demographic makeup of its local market. We use consumer based analytics to derive the “who” for our community and that will ultimately lead us to the Vision and Experience Principles that stand as the foundation for everything we do from the beginning of design to the resident presentations and operations of each of our communities. We create and live the “story” for each of our communities.